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Paid Search Marketing Manager

South Suburbs, IL

Posted: 04/02/2019 Employment Type: Full Time Industry: Marketing Job Number: A

The Paid Search Marketing Manager will be responsible for the oversight of Google and Bing text ad and shopping campaigns for our client in the south suburbs of Chicago.   They will develop, execute, analyze and report on paid search marketing strategies and tactics. 

 

  • Responsibilities include tracking daily trends, optimization toward revenue and efficiency goals, interaction with agency teams and oversight of direct reports. 
  • Develop keyword bidding strategies to maximize sales and return on investment.
  • Keyword research and development for existing ad-group or new products
  • Shopping Campaign optimization including feed optimization, bidding and structure.
  • Text ad composition and testing.
  • Landing page testing and optimization.
  • Research and share recommendations on bidding platforms, SEM tools, automation platforms.
  • Interface with Search Engine Account teams and Agency partners.

 

  • Excellent business analytical, written and communication skills.
  •  Understanding of web analytics and paid search bid optimization tools.
  • History of successful campaign management on Google and Bing.
  • Proficiency with Microsoft Office (Outlook, Word and Excel).

Required Education:

  •  Bachelors degree required. 
  • 10+ years Paid Search experience

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