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Marketing Specialist

Lakewood, NJ

Posted: 04/09/2019 Employment Type: Full Time Industry: Marketing Job Number: A Pay Rate: $50,000 to $70,000 /year

Bank in Lakewood NJ is looking for an immediate hire of a Marketing Manager.

• Assist the SVP, and CEO with the development and implementation of bank products and services goal objectives. Monitor and report progress towards completion of those goals and objectives.
• Responsible for the development and strategy to market all bank products.
• Oversee maintenance and use of Bank’s Marketing Customer Information File.
• Identify target customers and market segments in order to properly position products in the marketplace.
• Review, design and place promotional materials including advertising, stuffers, signs, banners, posters and postcards.
• Write press releases.
• Write/proof shareholders’ correspondence including letters, stock offering circulars and annual report.
• Develop and execute product plans.
• Interview vendors and negotiate contracts
• Purchase and maintain inventory of giveaway items.
• Coordinate public relations events.
• Recommend new products and review existing product structure.
• Survey competition
• Recommend interest rate changes.
• Research new media and request price quotes.
• Review company website.
• Promote Branch openings.
• Monitor Social Media.
• Perform other duties as assigned.

David Lutz

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