A well established, international Law Firm is seeking an experienced, innovative Marketing Specialist to spearhead marketing initiatives, oversee promotional materials and be able to read the industry, adjusting to trends and identifying promotional opportunities!
- To oversee the creation, production and dissemination of marketing-related promotional and client materials, such as brochures, reprints, newsletters, client alerts, client letters and Firm announcements.
- Oversee marketing research projects, competitor activity, and industry or market trends
- Produce pitch documents - Experience in responding to formal pitch requests is critical.
- Write annual business plans for various practice groups; update these plans when necessary. Ensure that individual Partner marketing plans are followed and updated when appropriate.
- Oversee relevant marketing budgets.
- Provide administrative/organizational support for events, corporate sponsorship, regional client entertainment and receptions.
- Employ digital and social media to raise awareness and tack effectiveness of market outreach and client publications.